Basin Retail Refresh
Orlando, Florida

Basin makes natural bath & body products sold in their own mall-based stores and a small number of flagship retail outlets. As the company planned to relaunch its DisneyWorld store with a visual makeover by design firm Studio Minneapolis, Basin partnered with ALM Design Studio to create a space in sync with the updated brand: fresh, clean, natural and uplifting.

A refuge from the busy theme park, our simple and elegant showroom puts Basin’s products in the spotlight. Glowing white and glass shelving brings the colorful packaging to the fore. Eight product testing stations invite visitors to smell and sample. Among the store’s many custom details is a cascading lighting fixture that resembles floating bubbles, making use of an existing skylight for natural illumination.

Our finished environment is an open and refreshing oasis that draws you in and encourages you to touch and try, in tune with both the Basin brand and the interactive fun of Disney.

A Reimagined Basin Reopens at Downtown Disney at Walt Disney World Resort